Introduction to Google AdWords’ Keyword Planner
Use of google adwords keyword planner is a must-have tool for any online marketer or author who would like to optimize their site for search engines. This tool helps you figure out the search volumes, competition levels, and probably achieved cost per click (CPC). A working knowledge of successful use of google keyword planner can significantly enhance your keyword research and make it easy for you to produce more targeted, effective and SEO friendly content.
Starting with Google AdWord’s keyword planner
To get started with google adwords’s keyword planner, you should have an account with them. Once logged in, under “Tools & Settings” menu there will be the option provided. The following step-by-step guide walks through using google keyword planner:
How to Access the Tool: Sign into your Google Ads account and go to ‘Planning’.
Finding New Keywords: Start with entering words or phrases or URL related to your business. Using this feature, you can find other keywords that are related to your products or services.
Check-out Search Volumes and Forecasts: If you already have a list of keywords then enter them and see whether they can perform well in terms of search volume among others.
Keyword Discovery In-Depth
The usage of google keyword planner helps one tap into google’s wide database of search queries. For instance simply typing relevant terms or phrases gives suggestions on key words as well as important data such as average monthly searches comma level competition comma top page bid range etc.
Relevance Suggestions: Recommendations are usually sorted by relevance which makes it easier for discovering those directly associated with initial query.
Organizing Keywords: Grouping keywords into themes that are related makes ad groups or content categories structure better.
Analysis Of Search Volume Data
Understanding the volume of search is very important when prioritizing keywords. High volume keywords provide excellent visibility but are highly competitive. Conversely, low volume keywords may be less competitive yet more niche specific resulting to higher conversion rates.
Historical Metrics: Look at monthly search volumes for any mention of seasonal patterns or changes in user interest.
Segment by Geo-Location: Focus your keyword strategy on particular geographic areas that are most relevant for your business.
Competition and Bidding Evaluation
The Keyword Planner also provides information about how competitive each keyword is and an estimate of the cost if one targets such a keyword using ads. This data can be really useful when planning both your SEO and paid ad strategies.
Competition Level: This simply tells you how many advertisers are bidding on each keyword which assists in determining its competitiveness.
CPC Estimates: For every given keyword, it gives a range of bids people have historically paid just to get their ads at the top of organic searches.
Using Keyword Planner for SEO
Though primarily created for advertisers, SEO professionals can modify their organic search strategies using Google AdWords Keyword Planner. The data provided will assist in optimizing the website content, meta tags, and articles to enhance organic ranking targeted at certain keywords.
Keyword searching: Create contents with high-opportunity keywords that answer user queries and are aligned with search intent.
Meta Tags Optimization: Make your Title tags, Meta descriptions and Headers on your pages search engine friendly by including key words that matter.
With this tool one can get helpful insights into keyword related metrics which would improve their digital marketing strategies. This in turn, will enhance the SEO efforts of a marketer to boost overall visibility in their search engines as well.
Further Learning and Resources
There are other resources and guides available for people who want to learn more about keyword research or generally develop their digital marketing skills. For those who aim to know more while keeping up to date with the latest trends in digital marketing, comprehensive SEO courses offer great solutions.
Read More at: SEO Expert in Chandigarh and SEO Services in Chandigarh
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